Palm Coast, Fla. – The Palm Coast Business Assistance Center is launching a new program, “Shop Local – It’s a Big Deal,” to promote Palm Coast businesses and help them better market themselves.
“Shopping locally makes a big difference in the local economy every day,” said Joe Roy, area manager for the Palm Coast BAC. “If every household in our community were to spend just $25 per month at a local business it would generate $1 million a month in our local economy.”
As part of the new “Shop Local – It’s a Big Deal” program, all local businesses now have the opportunity – free of charge – to provide special coupon offers through City of Palm Coast’s Waste Pro Rewards Program. About 8,000 households in Palm Coast have already signed up for the Rewards Program, through which residents who participate in curbside recycling earn special coupon offers they access over the Internet. The program sends an email message to participating households each month to alert residents to new rewards.
“The City is excited to be able to leverage its Recycling Rewards program to help our businesses reach customers every day of the year,” said Beau Falgout, the City’s economic development planner.
Through the new Shop Local program, the Palm Coast Business Assistance Center will also give free informational seminars designed to show businesses how their pricing and customized promotions can generate sales for their products and services. The first seminar is scheduled for 8 a.m. Thursday, Feb. 28, at City Offices at City Marketplace, 160 Cypress Point Parkway, Suite B-106. Business owners and operators can sign up now by calling the BAC at (386) 986-2499.
Also through the new program, the Business Assistance Center will work to tap into national “Shop Local” and “Go Green” movements to encourage Palm Coast residents to spend their money in their hometown. In addition to advertising and direct marketing, the BAC is distributing stickers with the “Shop Local – It’s a Big Deal” logo to all interested businesses. The new program will also tie into American Express’s national Small Business Saturday initiative each November.
“Palm Coast has 3,516 businesses, and the Palm Coast Business Assistance Center is very excited to launch the new ‘Shop Local’ program to help strengthen our businesses and our local economy,” Falgout said. “We encourage everyone to join us in supporting local businesses – it really is a big deal!”
Businesses that would like to offer coupons through Palm Coast’s Waste Pro Rewards Program for recyclers should contact Joe Roy at the BAC at (386) 986-2499 or firstname.lastname@example.org.
To participate in the Waste Pro Rewards Program, Palm Coast residents can register by calling (888) 234-8211 or sign up online at www.wasteprorewards.com.